ACR Seren 70 LCD Electric Fire – Compact, Ultra-Realistic & Smart Controlled
The ACR Seren 70 LCD Electric Fire is a revolutionary compact fireplace designed to bring the realism of a wood-burning fire into modern homes without the need for a chimney or flue. Featuring cutting-edge LCD technology, this electric fire projects high-definition flames that flicker, dance, and glow just like a real fire, complete with smouldering embers and crackling fire sounds for an immersive fireside experience. Perfectly sized for smaller wall spaces, the Seren 70 is the ideal choice for contemporary interiors looking for an authentic flame effect in a sleek, space-saving design.
Ultra-Realistic Flames with LCD Technology
Unlike traditional LED electric fires, the Seren 70 uses advanced LCD screen technology to display real fire footage, creating unrivalled depth and movement in the flames. The high-definition display mimics the natural warmth, flickering embers, and dynamic glow of a real log fire, delivering a level of authenticity that surpasses standard electric fires.
This state-of-the-art fire is enhanced by adjustable ambient downlighting, which provides subtle illumination over the log bed, making the flames appear richer and more defined. The built-in crackling fire sound effects add another dimension of realism, allowing you to experience the comforting ambiance of a real fire at the touch of a button. Whether you’re looking for gentle background flames or a vibrant roaring fire, the Seren 70 brings the magic of a real fireplace into your home.
Designed for Smaller Spaces & Inset Installation
The ACR Seren 70 is the most compact model in the Seren LCD range, making it perfect for smaller wall spaces, apartments, or modern feature fireplaces. Designed for hole-in-the-wall installation, this fire can be recessed into a wall, creating a clean, built-in aesthetic that suits both modern and traditional interiors.
With a depth of 320mm, this fire requires a sufficient wall cavity, making it ideal for media wall installations, contemporary living spaces, and feature fireplaces. It can also be incorporated into a classic fireplace setting with a custom back panel, allowing you to enjoy the charm of a traditional hearth with the convenience of electric heating.
Customisable Flames & Flexible Display Options
The Seren 70 is designed for ultimate flexibility, offering multiple flame styles and interchangeable back panel options to match your interior design preferences.
Reflective Back Panel – Amplifies the flames, creating a deeper, more immersive effect.
Brick-Effect Back Panel – Adds a rustic, traditional charm, perfect for cosy, country-style settings.
With adjustable brightness and flame intensity settings, you can create everything from a soft, ambient glow to a dramatic, roaring fire effect, ensuring the perfect atmosphere for any occasion.
Smart Controls for Effortless Operation
The ACR Seren 70 offers a range of intelligent control options, making it one of the most user-friendly and customisable electric fires available.
✔
Manual Controls – Discreetly positioned for quick adjustments.
✔
Remote Control – Adjust flame brightness, heat settings, and sound effects from your sofa.
✔ Smartphone App Control – Fine-tune your fire’s flame effects, heat output, and audio settings via iOS or Android.
Energy-Efficient Heating & Year-Round Enjoyment
Designed to be both stylish and practical, the Seren 70 provides adjustable warmth up to 1.5kW, making it perfect for cosy evenings. The flame-only mode lets you enjoy the stunning visuals without heat, making it ideal for all-season use.
For eco-conscious homeowners, the Seren 70 is energy-efficient, providing instant, controllable heat with no emissions or maintenance—a perfect alternative to traditional fires.
Key Features of the ACR Seren 70 LCD Electric Fire
✅
Advanced LCD Flame Technology – Displays real, high-definition fire footage for unparalleled realism.
✅
Ultra-Realistic Flames & Glowing Embers – Creates the illusion of a real wood fire.
✅
Crackling Fire Sound Effects – Adjustable sound levels for an immersive experience.
✅
Ambient Downlighting – Enhances the depth and warmth of the fire.
✅
Smart Controls – Operate via manual buttons, remote control, or smartphone app.
✅
Versatile Installation – Ideal for recessed wall installations or traditional fireplaces.
✅
No Chimney or Flue Required – Install in almost any room with ease.
✅
Flame-Only Mode – Enjoy the beautiful flame visuals without heat, perfect for summer months.
✅
Adjustable Heat Output – Provides up to 1.5kW of efficient warmth.
✅
Interchangeable Back Panels – Choose between reflective or brick-effect backgrounds.
✅
Framed Anthracite Trim – A sleek, modern design to suit any interior.
A Perfect Blend of Style, Technology & Functionality
The ACR Seren 70 LCD Electric Fire is a breakthrough in electric fireplace design, offering an unrivalled level of realism in a compact, stylish unit. Whether you’re creating a modern media wall, upgrading an existing fireplace, or adding warmth and character to a small space, the Seren 70 delivers exceptional flame effects, customisation, and efficiency—all without the hassle of solid fuel or gas fires.