British Fires have earned industry acclaim for their revolutionary New Forest media wall fires, and now they’ve channelled that same passion for innovation and quality into a more compact format with the Sway 16" Inset Electric Fire. This marks their first venture into the standard 16 inch fireplace category—bringing their signature realistic flame effects, elegant design, and user-friendly features into the heart of more traditional spaces.
Crafted to recess into a standard 16” fireplace back panel, the Sway has been thoughtfully designed with a deep 164mm inset to accommodate its full-bodied, lifelike flame display. The fire’s Black Edition back panel and Deluxe Real Logs fuel bed provide stunning visual depth, allowing the vibrant flames - available in three colours (Orange, Red-Orange, and Red) to truly come to life. With no front glass, the flame effect is more open and immersive, offering a natural look that will become the main feature in any fireplace.
Function meets form with the Sway. Whether you need a gentle glow or a boost of warmth, the 1kW and 2kW heat output settings offer quick comfort, while a flame-only mode lets you enjoy the ambience all year round without any heat. It’s all operated effortlessly via a handheld remote control, which also allows you to set daily and weekly timers, change flame speed (slow, medium, fast), or switch between heat settings - all from the comfort of your chair.
To finish off its modern look, the Sway is available with a choice of two stylish fascia frames. The Classic Frame features a timeless 3-bar layout in a two-tone finish, while the Elegance Frame adds a more refined touch with a 2-bar layout available in four contemporary colour options. Whichever you choose, both frame styles enhance the fire’s sleek, premium feel and elevate the overall appearance of your fireplace.
The British Fires Sway 16” Electric Fire offers the perfect balance of traditional form factor and state-of-the-art flame realism, making it a fantastic option for anyone wanting to update a conventional fireplace with modern comfort and effortless sophistication.
Key Features:
Developed by British Fires, creators of the award-winning New Forest range
Designed for standard 16” fireplace openings with 164mm inset depth
Black Edition interior and Deluxe Real Logs for lifelike flame realism
Three flame colour options – Orange, Red-Orange, Red
Three flame speeds – slow, medium, fast
1kW & 2kW heat settings, plus flame-only mode
No front glass – for a more open, natural flame view
Remote control included – with timer and full control features
Plug-and-play installation – ideal for easy upgrades
Two fascia frame styles available:
Classic Frame: Two-tone with 3-bar styling
Elegance Frame: Sleek 2-bar design in four modern colours
Perfect for homes with or without a chimney
Built to exceptional UK safety and quality standards
Update your traditional fireplace with a fire that blends cutting-edge visual appeal and user-friendly warmth. The British Fires Sway 16" Inset Electric Fire brings a new level of luxury and realism to compact spaces.